Eden didn’t just need a website — they needed their entire digital presence built from scratch. With no existing structure, we had to create something beautiful and functional enough to carry both sides of the business: premium salon services and a luxury product line.

We started with brand immersion and user flows, then moved quickly into building a system that felt unified — a visual identity, a clean booking experience, and a shopping journey that made their curated product line feel exclusive but accessible. Every touchpoint was designed to match the in-salon experience: polished, personal, and high-end. With Shopify as the backbone, Eden now has a site that can grow with them — one that doesn’t just look the part, but supports every part of the business.