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BONACA

We partnered with Bonaca, a private neuropsychiatric clinic in Serbia, to redesign their digital presence from the ground up. The goal was to create a website that balances medical credibility with emotional trust — accessible, calming, and easy to navigate for new patients. Built in Framer and informed by in-depth UX research, the final site helps Bonaca stand out in a traditionally cold, impersonal space.

Website Design

Content Strategy

SEO Strategy

Responsive Design

Redesigning a Mental Health Clinic for Clarity, Care & Credibility

Bonaca’s challenge wasn’t just visual — it was emotional. Patients dealing with complex mental health issues don’t convert like traditional users. They hesitate, revisit, and seek clarity before making a decision. So we designed for that journey. The homepage was built to create a sense of trust rather than urgency.


Service pages were rewritten to be clear, accessible, and free of clinical jargon. And throughout the site, we introduced subtle cues that support revisiting behavior — gently guiding patients from curiosity to contact over time.


Our UX research showed that decision-making in this space is rarely immediate, so the site was shaped to feel safe, not transactional — and to work when people are truly ready.

Commercial Work

Commercial Work

Commercial Work

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